brand switching meaning

• [Business]
  noun [U]

  (Marketing )

  when a customer buys a different brand of a product from the one they have usually bought in the past, or often buys different products:

  Brand switching between different types of shampoo is common.

  We are offering discounts on our products to encourage brand switching.

  ⇨ BRAND LOYALTY

  ❖ to encourage/generate/prevent brand switching

• This has resulted in considerable brand switching, he said.
• So in his company's newsletter, he urges smokers to make July " Brand Switching Month ."
• The concept of " switching costs " ( also known as switching barriers ) is pertinent to the understanding of brand switching.
• When switching costs are relatively low, as in the case of many fast moving consumer goods ( FMCG ), the incidence of brand switching tends to be higher.
• "Stadium signage, like all cigarette brand advertising, " she said, " is designed to reinforce brand loyalty among existing smokers and encourage brand switching ."
• "If you're really spending $ 6 billion a year in the brand switching wars affecting fewer than 6 percent of smokers, you're making one of the most ludicrous business decisions in the country,"

• "brand switching" meaning in Chinese: 品牌变更
• "brand switching" meaning in Japanese: ブランド?スウィッチング、ブランド切り替え